McCormick Flavour Forecast 2024 Recipe Challenge

2024 Flavour Trends

Sour Power

From tamarind to coconut vinegar, acidic flavours are driving interest and craveability around the world.

Thoughtfully Borrowed

Respectfully leveraging ingredients and techniques from different cultures, often experimenting with familiar platforms.

Indulgence, redefined

Bold, nuanced flavours can come in all shapes and forms – and are craveable all the same. From Newstalgic foods to flavour Maximalism, it’s all an extension of personal expression and unique experiences.

Recipe Challenge Design Brief

These resources will assist with your entry.