In 2020, McCormick, a global leader in flavour, revealed it’s jumpstarting a year-round, always-on flavour news approach to its nearly 20-year-old annual report. Flavour Forecast, which has always highlighted fresh flavour insights and inspiration from around the globe, will now convene in real time an evolving flavour conversation through podcasts, a video series, Instagram, and Pinterest.
The McCormick® Flavour Forecast® platform is the destination for people everywhere who are passionate about knowing the latest in flavour—at restaurants, on retail shelves, in home kitchens and beyond. Flavour Forecast will feature quarterly, in-depth flavour topics and weekly inspirational ideas, plus share vibrant images and videos, educational podcasts, delicious recipes and insider content from a global community of experts, chefs, influencers and flavour forecasters.
The new, curated global platform is the place to discover what flavours are on the horizon, what everyone will be talking about, what we will be experimenting with and what flavours McCormick dares you to try now. McCormick invites everyone to join the conversation by following the @flavorforecast Instagram feed.